Web copywriting, Branding,Persuasion

Instructor: Kyle Henderson is an experienced communications professional with high-level expertise in visual information design and presentation for the web and print.  He is currently responsible for marketing communications and public relations strategy and execution for the UW-Madison E-Business Consortium, a university/industry partnership comprising 60 leading Wisconsin companies and UW faculty, staff and students. Duties include creating print and online communications, coordinating PR opportunities with private and public entities and coordinating the planning and execution of the consortium's annual conference.