Entrepreneurial Training Program

Sophia Gatti-Taylor Wisdom Wellness

“The ETP was valuable in terms of specific goal setting and putting a plan on paper. With the SBDC program, I gained clarity on how to put my business plan into action.”

Sohpia Gatti-Taylor, Wisdom Wellness, LLC, Milwaukee


The Entrepreneurial Training Program (ETP) offered by the Wisconsin Small Business Development Center at UW-[City] provides the tools you need for business idea testing and business model improvement. Through instruction, guest speakers and coaching, the course serves those who are considering starting a business, owners of existing businesses struggling to get a handle on all the details, and those with successful companies that they want to grow.


The ETP program is an 8-12 week course that offers an easy to follow step-by-step process based on the Lean Startup Framework that shows you how to:

> Answer the question – “Will people buy my product or service?”

> Appeal to more customers

> Quickly develop an investment-ready business plan

> Use time and money in smarter ways


Proven Program

Since 2003, over 1,900 students have completed the class with over 50% starting a new business or growing their existing business.



The Wisconsin Economic Development Corporation is offering qualified applicants Entrepreneurial Training Grants that cover most of the $1,000 course fee. The grant covers 75% of the tuition, reducing your cost to $250.

Grant recipients must meet attendance requirements, complete a business plan by six months after start of course and participate in at least one hour of no-cost business consulting with the Small Business Development Center providing the course.


Sign Up

Space in the Entrepreneurial Training Program is limited and will be filled on a first-come/first-served basis. Registration deadlines can be found on the local center pages.  A grant application must be completed for consideration, and can be found at this link.  

If you need any assistance in completing the application or have any questions about the Entrepreneurial Training Program, please contact your regional SBDC or call the Wisconsin Business AnswerLine at (800) 940-7232.