Test Your Business Idea | Improve Your Business Model

The Entrepreneurial Training Program (ETP) offered by the Wisconsin Small Business Development Center at UW campuses statewide provides the tools you need for business idea testing and business model improvement. Through instruction, guest speakers and coaching, the course serves those who are considering starting a business, owners of existing businesses wanting to get a handle on all the details, and those with successful companies that they want to grow.


The ETP is an 8-10 week course that offers an easy to follow step-by-step process.

Startup entrepreneurs follow the Lean Startup Framework that shows you how to:

  • Answer the question – Will people buy my product or service?
  • Appeal to more customers
  • Quickly develop an investment-ready business plan
  • Use time and money in smarter ways



Proven Program

“The ETP was valuable in terms of specific goal setting and putting a plan on paper." ~ ETP graduate Sophia Gatti-Taylor, Wisdom Wellness


“With the ETP process, I was the one who did the market research and planning, so I really took ownership of my business plan." ~ ETP graduate Rick Acevedo, Acedvedo PCs


 “We had a very short amount of time to get our act together, get financing arranged and get the contract done. I’m very lucky I had gone through those classes, because I had my plan ready to go.” ~ ETP graduate Erin Egan, Alpaca Blanket Project



The Wisconsin Economic Development Corporation is offering qualified applicants Entrepreneurial Training Grants that cover most of the $1,000 course fee. The grant covers 75% of the tuition, reducing your cost to $250. Click here to apply for the ETP grant online.


Grant recipients must meet attendance requirements, complete a business plan by six months after start of course and participate in at least one hour of no-cost business consulting with the Small Business Development Center providing the course.


Learn More and Sign Up

Space in the Entrepreneurial Training Program is limited and will be filled on a first-come/first-served basis. Registration deadlines can be found through your local center. A grant application must be completed for consideration.


If you need any assistance in completing the application or have any questions about the Entrepreneurial Training Program, please contact your local SBDC or email


See results of a program that works for Wisconsin!

We produce about 179 ETP graduates every year.  


See the positive Impact of ETP graduate companies on the Wisconsin Economy 


Special thanks to our partner Wisconsin Economic Development Corporation (WEDC) for grant funds that make ETP possible.