Entrepreneurial Training Program

The Entrepreneurial Training Program (ETP) is a course offered at select UW campuses for prospective business model testing and existing business model improvement.
NEW: Some locations offering online and hybrid options, find out more.

Start or Improve your Business with ETP

Through instruction, guest speakers and coaching, the Entrepreneurial Training Program is designed to help new business owners chart their course to success. It equally benefits existing business owners looking to improve or grow. No-cost consulting is available and highly recommended but optional.

Invest 8-10 Weeks
In Your Business Idea

Follow the Lean Startup Framework to:

  • Answer the question – Will people buy my product or service?
  • Appeal to more customers
  • Quickly develop an investment-ready business plan
  • Use time and money in smarter ways

Graduates of the ETP program are more than twice as likely to start a business as a result!
Since 2015, more than 1,414 people have participated in this premier business program.
See some of those successes.

Registration Details

Space in the Entrepreneurial Training Program is limited and will be filled on a first-come/first-served basis.

See the locations that regularly offer ETP above; click through to find all current class offerings at that center. If the program is not offered at a location or a time convenient for you, please connect with your nearest center to learn about other classes and assistance.

The ETP course fee is $1000. The Wisconsin Economic Development Corporation offers qualified applicants Entrepreneurial Training Grants that cover most of the $1000 course fee. The grant covers 75 percent of the tuition, reducing your cost to only $250. Grant recipients must meet attendance requirements and complete a satisfactory business plan within the given timeframe by the hosting UW campus.

Client Successes

The Wharf Manitowoc: Food, drink, music and fun

Read More

Apple Ridge Academy: Warm, open education

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Special thanks to our partner Wisconsin Economic Development Corporation (WEDC) for grant funds that make ETP possible.
Discover Our Partners

Entrepreneurial How-To Series

Watch our How-To video series on your own schedule to get key questions answered!
Explore the Series