Go Global Initiative

Global customers are knocking at your door.

You know as well as anyone — customers around the world are buying products wherever they find quality, good pricing, and ease of doing business. They want flexible payment options and a supplier that understands their market and their needs.

At no cost to you, Go Global consultants are available to help you reach new global customers and markets even if you don’t know where to begin.

Grow & Diversify:
Find new customers in the right markets.
Sell More:
Sell more, protect your sale.
Smart Pricing:
Negotiate an export sale while maintaining fair pricing.
Mitigate Risk:
Mitigate geopolitical risk by staying informed.

International Trade Assistance

We can help your business with:

  • Import and export documentation: Documentation is an integral process for trading. Close attention to detail is important as requirements vary considerably by country, commodity and situation.
  • Shipping logistics and distribution: Choosing the best processes for trade is integral to running a successfully trading operation. We can help you customize your process — carrier and mode selection, compliance, payment regulations and any required specializations.
  • Trade grants: Every Wisconsin business is eligible for an annual grant up to $25,000 to spend on entering or expanding new markets.
  • Market intelligence and trade data: With access to data in 80+ countries, we can help determine which route is right for you. 
  • eCommerce platforms: Selling online is crucial but needs even more attention to detail when working across borders.

Ninety-six percent of the world’s consumers live outside the US.

All you are looking for is a little help to respond to the potential you see in global customers: grow your business, grow your market share, grow revenue, realize greater profits. You can learn here about the resources that will help you do this, and help you meet and beat your competition!

You want people that will help you! Ask for our Export Trade Consultant who will show you where and how to access resources and connect you to the individuals ready to help you find new global customers and open new international markets.

Export Pro Series Webinars

The Export Pro Series of webinars focus on the many local, state and federal trade resources and programs available to manufacturers and service providers alike with the goal of increasing total exports from the state. Held quarterly, these 60-minutes webinars are also recorded to be viewed at any time. Please subscribe to our newsletter to received information on upcoming webinars or, to request trade topics for future webinars, please contact us.

Go Global Newsletter

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The Wisconsin SBDC has international trade certified business consultants serving our state:

Additional State & Federal Trade Resources:

International Agribusiness Center, Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)

The staff at the International Agribusiness Center provides technical expertise and market development initiatives to Wisconsin’s food and agricultural companies to aid the growth of Wisconsin agriculture through increased exports and the development of trade enhancing partnerships. The staff uses client feedback, global trends, market and export data to establish criteria for identifying target markets and activities.

The Trade Passport

The Trade Passport website is a resource aimed at providing on-demand training, local resources, and rapid expert assistance to USA-based small-medium-sized businesses that are focused on international trade as a pathway to business growth.  This a collaborative venture between NASBITE International, the Wisconsin SBDC Network and multiple state-level partners. 

U.S. Commercial Service (USCS)

The U.S. Commercial Service (USCS) is part of the International Trade Administration, U. S. Department of Commerce.  USCS has offices throughout the country and in over 120 foreign consulates and embassies. They can help you develop an effective export strategy, operationalize your organization for exporting, and identify and qualify leads for potential overseas buyers, distributors, joint venture partners, and licensees from both private and public sources.

Wisconsin District Export Council (DEC)

The Wisconsin District Export Council (DEC) is a non-profit organization composed of experienced exporters and business professionals who provide support services to Wisconsin exporters. Each DEC member has been appointed by the U.S. Secretary of Commerce because of his or her real-world expertise in international trade matters and commitment to volunteerism. DEC members share their time and specialized expertise with small- and medium-sized businesses that are interested in starting to export or expand into new markets.

Wisconsin Economic Development Corporation (WEDC)

The Wisconsin Economic Development Corporation (WEDC) provides export assistance and trade promotion services to companies all along the export continuum.  WEDC’s services include:

  • Export development and consulting services provided by Wisconsin-based staff specializing in different parts of the world
  • ExporTech™, delivered in partnership by the Wisconsin Manufacturing Extension Partnership and the Northwest Wisconsin Manufacturing Outreach Center
  • A network of authorized trade representatives that can conduct market assessments, partner searches, and business meeting facilitation activities in nearly 100 countries around the world
  • Global Trade Ventures that make it easier to travel to key markets and meet with potential partners and customers
  • International Market Access Grant (IMAG) Program that provides funding to support a company’s specific export development and deployment strategy