Wisconsin SBDC’s Digital Marketing Clinic collaborates to take its services across the state

Digital Marketing Clinic Logo

The Wisconsin Small Business Development Center’s (SBDC) Digital Marketing Clinic (DMC) is collaborating with the Rock County SBDC and the SBDC at UW-Eau Claire to bring their services to two free events.

The first event, Lets Talk Social: Mastering Short Form Video Creation for your Small Business, is a Lunch and Learn hosted by Rock County SBDC on Thursday, August 17 at Blackhawk Technical College in Janesville. If you are a Rock County business owner, register today!

Video creation is essential for social media marketing success. Without video included in your strategy, a business loses out on valuable reach and engagement potential with their target audiences. This interactive workshop will include a step-by step demonstration of how to effectively use the free version of the Capcut video editing tool.

“I’m really excited about the upcoming workshop with the Digital Marketing Clinic,” said Rock County SBDC consultant Kathryn Jackson. “Marketing is such an important part of business and often is a huge challenge for small business owners. I’m excited for the team to come back and share more free marketing tips and tricks with Rock County business owners. I also love that this workshop will focus on video. After the successful event last year, I was excited to invite the DMC team to provide business owners an opportunity to enhance their skills in terms of creating video.”

The second collaboration, Eau Claire Small Business Clinic, will take place on Wednesday, August 23 at the SBDC at UW-Eau Claire office from 12:00-6:30PM. If you are an Eau Claire area small business owner, register now!

“We are so excited to collaborate with the Oshkosh DMC team, have our students connect, and through the process provide impactful resources to local small businesses. This is collaboration at its finest,” said Eau Claire SBDC interim director Harlie Juedes.

The UW-Eau Claire Small Business Clinic is a choose your own adventure for entrepreneurs. Sign up for one consultation with an expert or sign up for many and stay for the day. Participants with questions about starting a business, marketing, financials or other matters, will be able to book 30-minute one-on-one appointments from 12 p.m. to 6:30 p.m. In addition to the 30-minute appointments, participants may choose to attend lecture-style sessions at 2 p.m. and 4 p.m., featuring: Digital Marketing and Utilizing Canva with the Digital Marketing Clinic, also available virtually and Financial Statements: Understanding Your Numbers with Student Consultants, Anne Breimhurst and Abby Hay, from the SBDC at UW-Eau Claire. Additionally, free professional headshots will be available to attendees, further supporting entrepreneurs in building a professional brand image.

“I have gained a lot of confidence in myself knowing that I can lead a project like the Small Business Clinics, and I think this is the best part of working at the SBDC at UW- Eau Claire,” said student consultant Allison Kind. “I am looking forward to collaborating with the DMC team because I have seen the outstanding work that they do. Bringing their expertise to our region will be beneficial for the clients, but also for myself and our other students to learn their best practices.”

The Wisconsin DMC has served 250+ businesses in 39 counties, resulting in 1,258 jobs supported. Their work, 3,565 consulting hours, has garnered a 94% satisfaction rating and 100% intern graduate job placement.

The Wisconsin SBDC Network offers no-cost, confidential consulting and business education to new and existing businesses through 14 centers across the state. In 2022, the SBDC served 6,385 clients, resulting in $132.4 million in capital investment, 310 new businesses and 21,424 jobs supported. 

About the Wisconsin SBDC

The Wisconsin Small Business Development Center (SBDC) is a nationally accredited statewide network supporting entrepreneurs and business owners through no-cost, confidential consulting and business education. Regional SBDC experts facilitate improvement and growth for small and emerging mid-size companies and help launch successful new enterprises. The Wisconsin SBDC is hosted by the University of Wisconsin System under the Institute for Business & Entrepreneurship. It is funded in part through a cooperative agreement with the U.S. Small Business Administration.


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