UW-Whitewater Marketing Resources

Marketing and Market research

Private, commercial resources have been included in this index when the website appears to provide free information of value. The SBDC does not endorse or expressly recommend any commercial for-profit companies to our clients. We recommend that clients employ wise consumer practices when selecting a product or service for purchase.


Government and university affiliated sites:

Conducting Market Research from the SBA

This website is maintained by the Small Business Administration (SBA) and walks the user through how to conduct market research. This website also provides more links for users to follow to get information on more specific searches, such as international markets and green business markets.


New Mexico Small Business Development Center marketing plan outline

A PDF file with an outline and a series of questions to help you prepare a marketing plan for your business.


SBDCNet National Information Clearinghouse: Demographics & Marketing 

Guide to finding general statistics, demographics by geography, Ring studies and demographics by subject. 

Information on creating marketing plans, product management and branding, marketing tips and statistics.


Wisconsin Innovation Service Center

Helping existing and aspiring entrepreneurs make profitable new product and market development decisions.


Commercial websites and publications:

5 Basic Methods of Market Research

This article gives the basic methods of conducting market research, showing users how simple means of research can give them the information needed to help complete their marketing plan and plan for their business.


Basic Business Research Methods 

Helps the entrepreneur select and use various methods of researching.


B2B Marketing Magazine

This link to the B2B Marketing Magazine, which is a magazine for marketing strategists. It has information on social media marketing, media marketing, marketing metrics, direct/search marketing, advertising, virtual marketing, event marketing, and media business.


Direct Marketing Association

This is a link to the Direct Marketing Association’s homepage. There are links on their site for membership, more resources, events they are holding, and research.


Entrepreneur.com marketing webpage

An online journal featuring continually updated articles on marketing.


Inc. Magazine's sales and marketing webpage

Online journal covering a wide range of topics related to sales and marketing.


Market Research Basics

This article gives reasons why market research should be conduct. It shows how the market research will play into writing a marketing plan and how necessary market research is. It also gives the user places to think about going to conduct research.


Market research, industry research guide

This website helps the user research different businesses, markets, and industries. Steps are provided to allow the user to search what is necessary for them without having to backtrack their research.


Search Engine Watch

This link offers information on various aspects of marketing, as well as search engine optimization and search engine marketing.


Sample Marketing Plans

This website allows users to look through sample marketing plans for various industries as they begin to think about writing their own. The site also offers how-to articles and marketing tools for the user.


Small Business Notes 

"The Difference Between Sales and Marketing" article.