When Mykeerah Zarazua launched IndigoWell in February 2025, she wasn’t just starting a business: she was building a lifeline for individuals across Portage and Wood counties who rely on Wisconsin’s Comprehensive Community Services (CCS) program. As a Black-owned mental health services provider in a largely rural region, IndigoWell fills a critical gap in culturally responsive, community‑based services for individuals who have either a mental health disorder, a substance use disorder, or both.
From day one, Mykeerah’s mission has been clear: deliver compassionate, person‑centered support while honoring the lived experiences of the people she serves. Her identity and perspective are part of her story and part of her impact. She said, “As a Black‑owned business, I have a shared rapport and a connection with my clients. I get where they’re coming from; they get where I’m coming from.”
Building a Business from the Ground Up
Like many first‑time entrepreneurs, Mykeerah entered business ownership with deep expertise in her field—but not in running a company. She knew how to serve clients, but not how to build financial projections, navigate hiring laws, or create a strategic plan. That’s where the Wisconsin Small Business Development Center (SBDC) became essential.
Listen to details on how SBDC helped with business planning elements
Working with SBDC consultant Andi Gretzinger at UW-Stevens Point, Mykeerah found not only guidance but also a partner in accountability. “I can’t say enough about how much Andi helped me to develop my business. I called her my accountabilibuddy. I would tell her, ‘Just give me homework and I will follow through.’ ”
Together, they built a business plan, clarified financial benchmarks, and mapped out the steps needed to grow sustainably. That planning paid off quickly: within six weeks of securing her first contract, Mykeerah had a full caseload.
Mykeerah emotionally describes her success working with Andi
Expanding Services and Strengthening Community Impact
IndigoWell’s growth has been steady and intentional. What began as a one‑woman operation soon expanded. Mykeerah said, “Last month I was able to hire a staff who is part‑time and has been a great addition to the team, and I am hoping to hire another employee soon.”
Her expanding network of contracts reflects both her professionalism and her responsiveness. In addition to Wood and Portage counties, she has secured work with Wisconsin agencies and is now partnering with managed care organizations. These partnerships strengthen the region’s mental health infrastructure and ensure that individuals and families with diverse needs—youth, parents, people with disabilities, and older adults—have access to meaningful support.
Her support often includes engaging in fun activities to help youth as well. A couple of the activities she likes to do with youth clients include picking berries and looking for frogs.
Accomplishments with SBDC at UW-Stevens Point
- Strategic planning
- Hiring strategies
- Financial projections
- Accountability
Support Behind the Scenes
Mykeerah is quick to acknowledge the people who made her journey possible, starting with her husband, Alfredo. She said, “He was amazingly supportive when I introduced the idea of starting my own business, even though it meant he would need to be the sole bread winner for a while.”
She also credits the SBDC for connecting her with the Main Street Bouncebook program and a QuickBooks Online expert, whose training helped her manage bookkeeping, payroll, and taxes—saving significant costs and stress.
She feels so grateful for the people who have provided her IT support, logo design support, and emotional support. Her self-appointed “IndigoWell Advisory Committee” is made up of a local group of retired women who love to hear Mykeerah report on the developments along her entrepreneurial journey each month. They offer valuable feedback, friendship, and encouragement.
Beyond formal support, Mykeerah’s deep roots in the Stevens Point community have been invaluable. With more than 20 years of local involvement—including work in disability services, victim advocacy, and even elected office—she brings a uniquely connected perspective to her clients.
A Leadership Style Rooted in Wellness
As IndigoWell grows, Mykeerah is committed to building a workplace culture that prioritizes mental health—not just for clients, but also for her team. “I want wellness and well‑being to not just be an idea that’s good enough for our clients. I want it to be for everyone within my business,” she said.
She leads with empathy, flexibility, and a deep understanding of the emotional demands of social work. Her goal is to create the kind of workplace she always wished for—one where staff feel supported, valued, and encouraged to care for themselves.
Advice for Aspiring Entrepreneurs
Mykeerah’s message to others considering entrepreneurship is simple: you don’t have to do it alone. She advises, “Call the Small Business Development Center. I just can’t say enough about how great it’s been to have that person to talk through ideas with. They are that neutral party who does not have any financial stake in your company who just wants to help you make the right choices for your business.”
She emphasizes the importance of support, planning, and a willingness to put in the work. Her journey proves that with the right guidance—and a lot of heart—success is within reach.
Hear encouraging words to those with an idea who aren’t sure they can start their own business
A Business Built on Integrity, Connection, and Care
IndigoWell is more than a mental health services provider. It is a testament to resilience, community, and the transformative power of support. Through partnerships, mentorship, and unwavering dedication, Mykeerah Zarazua has built a business that not only thrives but uplifts everyone it touches.
View story videos linked below:
Listen to how SBDC helped with business planning elements
Mykeerah emotionally describes her success working with Andi
Hear encouraging words to those with an idea who aren’t sure they can start their own business
Published July 2026