Farm Business Initiative

Building profitable Wisconsin farm businesses in partnership with the Food Finance Institute.

Our Farm-based Business Initiative’s mission is to provide consultants and farm entrepreneurs the tools, resources, and training they need to build profitable and financially resilient farm-based businesses.

There are four components that support this work: 1) Creating a pool of specially trained Farm-focused consultants, 2) Developing a farm-focused boot camp for entrepreneurs, 3) Engaging stakeholders in a webinar on the opportunity within farm-based businesses, and 4) Providing one-on-one technical assistance to farm-based businesses.

Build your farm business

Farm-focused Consultant Training

FFI will be training a small, core group of specialized farm-focused consultants who can help farms navigate not only the market and their business model but also the more nuanced financial details of a farm income statement and balance sheet. We piloted our first farm focused consultant training in summer of 2020.

We can bring this training to your organization! If you are interested in being considered for a future training, please contact us.

Farm Business Boot Camp

FFI will pilot the first Farm Business Boot Camp November 17-20, 2020. Boot Camps are limited to 10 businesses and include 4 intensive days of training that includes targeted 1:1 support.

If you are interested in attending or hosting a farm-focused boot camp contact us!

Technical Assistance and Consulting

Are you a Wisconsin farm looking to scale up and/or diversify your operations and expand sales? From growing your direct-to-consumer markets, helping you better connect with wholesale buyers, to leveraging your farm through on-farm events or agri-tourism we are here for you. We would love to schedule a call with you to learn how we can best support your business!

Food Business Initiative

Building profitable Wisconsin food businesses in partnership with the Food Finance Institute.
Food Business Initiative

Edible-Alpha® Podcast

The Edible-Alpha® podcast is your source for actionable insights into making money in food. Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food or farm business.
Listen to the Podcast


Farm-based business

Farm-based businesses represent value-added farm producers who sell their goods direct to consumer (farmer’s markets, Community Supported Agriculture businesses (CSAs) or to intermediate buyers (retailers, restaurants, etc.) across multiple categories (produce, meat, cheese, etc.) or leverage their farm through on-farm events or agri-tourism (pizza farms, weddings on the farm, etc.).