Nicole Urquhart created her business to improve access to healthcare and nutrition for pregnant women and mothers through transportation, breastfeeding assistance and other services.
The Churchills, who already run the coffee shop in Spooner, take pride in keeping things all in the family, and they love the tourist community.
A military spouse and a devoted reader, Kalan Bavink wanted to be her own boss. Owning her bookstore required making choices and a relatively small investment.
Onalaska business finds a niche that its competitors won’t touch — and that homeowners need: smaller projects as well as a subscription service for maintenance
Nicholas Moore finds entrepreneurial success by purchasing a territory within a cleaning service franchise.
What prompted a trial lawyer to spin off her own practice? “I wanted to put my own stamp on how I presented the brand.” A solo office, inviting and calming for people experiencing a divorce or a work injury.
A business-savvy competitor brings an American Ninja Warrior kind of experience to the Green Bay area — made possible in part by the fact that his parents also were undertaking a new business of their own.
Deidre and Craig Knapp discovered their business opportunity at a family gathering: an indoor arena posing as a cityscape full of obstacles for children’s parties, corporate outings and multiple-generation family fun.
Steve Puffpaff, an engineer and Mustang enthusiast, proudly moves his aftermarket-performance-parts business to his home state of Wisconsin.
Nancy Helms loved the vintage aesthetic of the former feed mill in downtown Chetek so much that she decided to fill it with a new business, and it’s taking off rapidly.