ETP La Crosse

Test Your Business Idea | Improve Your Business Model


The Entrepreneurial Training Program (ETP) offered by the Wisconsin Small Business Development Center at UW campuses statewide provides the tools you need for business idea testing and business model improvement. Through instruction, guest speakers and coaching, the course serves those who are considering starting a business, owners of existing businesses, and those with successful companies that they want to grow.


The ETP program is an 8 session course that offers an easy to follow step-by-step process based on the Lean Startup Framework that shows you how to:

  • Answer the question – “Will people buy my product or service?”
  • Appeal to more customers
  • Quickly develop an investment-ready business plan
  • Use time and money in smarter ways


Dates:  September 10, 17, October 1, 15, 22, 29, November 5, & 12, 2019
Time: 5:30 - 8:00 p.m.


Proven Impact. Since 2003, over 1,900 students have completed the class with over 50% starting a new business or growing their existing business.


Cost: The Wisconsin Economic Development Corporation is offering qualified applicants Entrepreneurial Training Grants that cover most of the $1,000 course fee. The grant covers 75% of the tuition, reducing your cost to $250.


Grant recipients must meet attendance requirements, complete a business plan by six months after start of course and participate in at least one hour of no-cost business consulting with the Small Business Development Center (SBDC) at UW-La Crosse.


Application for the grant must be completed for consideration, and can be found here: Click here for ETP grant application.  Once accepted, you can register for ETP through the Calendar of Events, specify Topic: Start-up Assistance, Time Range: One Year, and click Search.


If you need any assistance in completing the application or have any questions about the Entrepreneurial Training Program, please feel free to call the SBDC at UW-La Crosse at 608.785.8783 or send us a message.


Please note: you will receive an invoice for the remaining tuition assistance if you do not complete your plan by the required deadline.