BAL Staff

Neil Lerner, Director


Neil Lerner Director Wisconsin Business AnswerLineNeil Lerner leads the operations, management, and strategic and financial planning of the Wisconsin SBDC Network, a $3.4 million federal- and state-funded program. The Wisconsin SBDC network provides no-cost, confidential consulting services to business owners, entrepreneurs and inventors to grow their existing firms and start new companies. SBDC locations include 12 service centers, organized into regions, and three specialty centers all affiliated with University of Wisconsin four-year campuses, including UW-Madison where Lerner has been the center director since 1996. In the interim, Lerner will have a dual role, providing leadership for both the statewide network and the center at UW-Madison. Neil comes to the position with a wealth of experience serving clients, managing an SBDC center and with understanding of the statewide network. He has been named a Wisconsin Idea Fellow by UW System, received the UW-Extension Award for Excellence and the Wisconsin SBDC State Star award. The center at UW-Madison has also received the SBDC Service Center Excellence Award from the U.S. Small Business Administration.


Rena Gelman, Manager

Rena Gelman Manager Wisconsin Business AnswerLineRena Gelman is a business consultant with the UW-Madison Small Business Development Center. Areas of expertise include restaurants, cafes, coffee houses and food carts. Specializes in HR problem solving, financial planning and business growth. Clients include start up and existing businesses. Ms. Gelman also manages of the Wisconsin Business AnswerLine.



Bob Sands, Consultant


Rolfe Nervig, Consultant