UW-Parkside Staff

James McPhaul, Director

Jim McPhaul director SBDC at UW-ParksideJim McPhaul currently serves as the director of the Wisconsin SBDC at UW-Parkside. He also teaches Sales, Marketing and Entrepreneurial Principles at the university. McPhaul is a retired banker, serving in numerous roles in southeastern Wisconsin for over 30 years. His last position held was as Sr. Vice President of Bank of Kenosha, a division of Banks of Wisconsin. He holds an undergraduate degree and his MBA from UW-Parkside. McPhaul is a GrowthWheel certified advisor and also a certified PROBE advisor for small businesses. 

 

 

 

 

Mary Fischer-Tracy, Business Consultant 

Mary Fischer-Tracy currently serves as a business consultant for the Wisconsin SBDC at UW-Parkside. She also owns Piccadilly, LLC, an antique, home décor and furniture store in Bristol, WI. Fischer-Tracy has been in local banking for 20+ years most recently as a loan officer for Wisconsin Women's Business Initiative Corporation. Other roles include commercial banker, small business banker, bank branch manager and owner of Tracy's Tykes a family child care business. She holds an undergraduate degree from UW-Eau Claire and an MBA from Capella University.

 

 

 

 

 

Mariana Nelson, Graphic Designer

Mariana_NelsonAs a program assistant at the University of Wisconsin-Parkside Small Business Development Center (SBDC), Mariana Nelson provides graphic design assistants through Adobe platforms and WIX website builder to help create branding material or an online presence for individual business. As a graphic designer, her responsibilities include creating logos, flyers/ posters, websites and other branding media to effectively market individual businesses. Mariana is also a student at University of Wisconsin-Parkside and is pursing a graphic design degree with a certificate in world wide web publishing.

 

 

 

 

Liana Lopez, Program Assistant 

 

liana_lopezAs a Program Assistant at the University of Wisconsin-Parkside Small Business Development Center (SBDC), Liana Lopez assists in the social media and marketing of the SBDC as well as undertaking full administrative duties. She works with her clients to bring out their brand identity through the use of various social media outlets. Liana is also in her senior year at UW- Parkside pursuing a Communications degree with an English minor.