Cindy and Kevin Pagenkopf have simultaneously succeeded at honoring the traditions of their family business while still growing and changing.

John and Jessica Ludwig opened Riley’s Sandwich Co. in Shorewood in 2021. In just a few short months, this small business grew by leaps and bounds.

For much of her career, Kate Reithel was a buyer for Marshall Fields and Macy’s, responsible for figuring out what customers would want to purchase and handling vendor negotiations.

Austin and Hannah McCourt took the leap to purchase the coffee shop where they were working, and their entrepreneurship journey has been well worth the risk!

Leslie Svacina started Cylon Rolling Acres in 2013, and the whole family has gotten involved.

Tristah Romero-Kelly knew even as a kid she wanted to work in the medical field, and she spent years working as a nurse and a nurse practitioner.

From the time she began filling little notebooks with drawings of floor plans in fourth grade and rearranging the furniture in her childhood bedroom, Traci Rauner has been passionate about design.

In 2009, Rachel and Kyle Smith originally opened Sweet Pea’s in their hometown of Elk River, Minnesota, selling their pies to local retail outlets.

Leah Neuroth and Jeffrey Wilgus, co-owners of The Hounds & Tap, opened their unique space in Menomonee Falls, WI, in May 2021.